I Asked the Experts—These 9 Hair Trends Will Dominate in 2024 (2024)

The second month of the year has arrived, and I'm alreadythinking about which hair trends we'll look back on at the end of 2024 and note were BIG. It'll come as no surprise that last year paved the way for short haircut trends, with many of us (read:pretty much the entire Who What Wear UK team) flocking to the salon to chop our lengths into every iteration of a bob haircutgoing, fromblunt bobstotheItalian bob and inverted bobs. And there's no doubt about it—a quick scroll of Instagram confirms thatshort hairstyles are here to stay well into this year. Froma colour perspective, salons were inundated with requests for red hair, fromcowboy copper tocherry cola red, as one of the year's biggesthair colour trends of the year.

So, what hair trends lay in store for 2024? Fromtrending haircuts to the hair colours we'll see everywhere I askedJason Crozier, art director at Neville Hair & Beauty, for all the insights on the hair trends we'll be wearing in 2024.

The Biggest Hair Trends of 2024

1. Barqoue Bob

Just when we thought we'd seen all the possibletypes of bob haircuts, anotheriteration has entered the chat. The "baroque bob" is set to be a big hair trend in 2024, according to Crozier,which lends itself well to those with natural curls or longer bob haircuts that have grown out. "Baroque-inspired curls bring an air of opulence, with Versace’s runway as a prominent example," he says. "In 2024, the trend will evolve with a contemporary twist. Celebrities like Zendaya continue to embrace voluminous curls, but now with a hint of avant-garde geometric shapes, offering a combination of timeless beauty and modern artistry."

If you're not blessed with natural curls, curling wands are your go-to for creating volume and bodywith your bob.

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2. Elevated Updos

With our love of all thingsold money showing no signs ofslowingin 2024,you can expect to see more classicupdo hairstyles dominating in 2024. However, these sculpturalstyleswill have an undone element that makes them all the more wearable. "In 2023, we saw elaborate updos taking centre stage on runways, inspired by designers like Valentino," says Crozier. "Now, in 2024, the trend will evolve with a touch of nature, reflecting a desire for understated elegance and sophistication," he says. Think updos with tendrils and natural texture shining through.

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3. Velvet Hair

Healthy, shiny hair resembles luxurious fabrics like velvet and silk, which have a lustrousglimmer and movement. In essence, treating your hair as a luxuryfabriccan elevate your look,whether it be through good at-home haircare, glossing treatmentsorin-salon colour that leaves a multi-dimensional shine. "The appeal of velvety hair with glossy finishes is on the rise, influenced by high-end fashion," notes Crozier. "In 2024, the trend will evolve to include otherwordly iridescent pigments. Designers like Gucci continue to champion this trend, and [we're seeing] celebrities embrace the magic of iridescent tresses," he says.

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4. Volume

Volume is something that a lot of us want to achieve in our hair, and it's a key characteristic we'll see in general across 2024's hair trends. "In 2023, volume was already a key player in high-end fashion. In 2024, [we will] embrace the ‘bigger is better’ philosophy," predicts Crozier. "Designers like Schiaparelli have featured voluminous hair on the runway, with Kendall Jenner showcasing the art of mega volume," he says. "Achieve[it] by using volumising products, teasing techniques and high-quality extensions to create dramatic, voluminous hair."

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5. Mini Bob

Our current penchant for shorter lengths means many more of us will be getting braver in the salon chair, opting for cuts like the "mini bob", which can fall anywhere between the cheekbones to the jawline. "Enhance precision in short bob cuts by combining soft and bold elements, allowing for versatile styling options," saysCrozier, who recommends experimenting with blunt cuts that can also be softened with waves and curls, or worn super sleek."Mini bobs can switch between bold and soft looks, highlighting their adaptability for various occasions," he says.

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6. XL Lengths

Whilst short styles won't be going anywhere, longer lengths are making a comeback again, with Crozier predicting that extensions will be popular in 2024. "Custom-made extensions are gaining popularity, allowing clients to enjoyperfectly matched hair," he says. "In 2024, the trend will evolve to embrace individual textures andpersonalised styling, catering to the desire for a unique, luxurious look."

Brands such as Rukalook aftertextured hair, allowing seamless matches for all curl types, and salons such as Neville Hair & Beauty offer professional bespoke extension services that allow you to experiment with different lengths and colours to update your look. And if you're looking to grow your hair out long, there have never been more targeted treatments to help encourage healthy hair growth.

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7.Hair Bows

Everywhere we look right now, hair ribbons and bows are tied into ponytails, secured in buns and adorning hair accessories. And the data backs it up. According toClearpay, searches for bows, hair ties and hair ribbons are up over 100%. Not only do they look chic, but adding these to your hair is the easiest way to elevate your style without having to put a tonne of effort in. Opt for plush velvet bows that pin into the hair, or buy a reel of grosgrain ribbon to tie into a ponytail—it couldn't be easier. Look for luxe textures such as velvet, satin and ribbon for an elegantfinish.

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8. Bambi Blonde

Bambi blondehas been taking off, and we can only expect to see more of this warm, buttery and multi-tonal hair colour in 2024. Speaking to Who What Wear UK,Zoe Irwin, creative director at John Frieda salons, says: "It’s a layering technique which does away with painstaking highlights in favour of thicker slices of honey, caramel, beige and gold tones that blend seamlessly," she says.

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9. The Kitty Cut

If 2023 was the year of the butterfly cut, thekitty cut is 2024's version. Featuring a cropped, collarbone length cut with blown-out, face-framing layers, we're expecting this feline style to take off this year.

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Next Up:According to an Expert, These Short Hair Trends Will Be Everywherein 2024